Who are we?


Our mission statement:

#AvidiaSmarties: @AvidiaBank’s official #socialmedia team. Sharing #communitylove & #financialliteracy the #livesmartbanksmart way!

#AvidiaSmarties is a group of loyal brand ambassadors of Avidia Bank. A Smartie takes pride in the job that he or she does for the Bank and the Communities that Avidia Bank belongs to. They are knowledgeable about bank products/services, industry trends and love how banking is evolving at a rapid pace.

Smarties are En9thusiastic. Motivated. Passionate!!! They embody the personality of Avidia Bank socially and holistically and help to define it. Each Smartie is put through an interview process and is chosen based on personality, social media experience and proper use of social etiquette either on behalf of the Bank or to our public.

You will find #AvidiaSmarties at community events around the Central Massachusetts area. The community is an integral part of the success of Avidia Bank and the #AvidiaSmarties want to support it in any way possible. Check out community events calendar to see where they #AvidiaSmarties will be appearing next.

Each Smartie can be contacted through their individual social media profiles or on the #AvidiaSmartie Facebook page.

Enough of the serious mumbo jumbo! Take a peek around our site to see how much fun it is to be a Smartie. See you real soon!