On April 12, I was headed into Google for the first ever Young Women in Digital Conference. I have been part of this organization since they began in 2013.
I started the day nerding out over being at Google’s Cambridge HQ.
The morning kicked off with a mug of coffee and a session on Boldness and Beyoncé. What a great way to start the day with other women who are leading the way in digital marketing and tech in the Boston area!
As Twitter filled with #YWDConference tweets, I made some connections with other women who work in similar space and some who don’t. After all, I was feeling like Beyoncé after that first session.
During the second session, which featured People Magazine’s Digital team, I was stunned when they said something I have asked myself. “Am I going to get fired for this?” They referenced a moment where they posted a Snapchat Discover Story and their CEO sent them a message asking what “AF” means. I knew that same feeling since, as a marketer, you’re always pushing the boundaries to be different.
What surprised me the most about this statement though was that it was PEOPLE MAGAZINE! The same magazine that publishes celebrity gossip so I figured, nothing was out of bounds for them. I was wrong.
Note: none of us were fired.
We then heard from speakers from Match.com and Waze. The future is one incredible place and I’m excited to go there!
During lunch, I got my hair styled and eye make up done from the Glam Squad who just came to Boston-perfect for when you have a big speaking engagement!
Creating content wins with Twitter was another informative session where I learned a few tricks about creating some engaging content and these tips I can’t wait to implement. Sorry, I can’t share them here, you just had to be at the conference!
As the day was wrapping up, I felt invigorated and full of great ideas! Things that I need to implement right away and things that I can implement long term. Additionally, I felt empowered and made some great connections. Getting support in your career from women who have been through it all is an enriching experience that helps keep me motivated.
I cannot wait until the next conference. Until then, I’ll be working on my Beyoncé strut.