#BankSmartJess reflects on the beginning of the #AvidiaSmarties and how it has been received in the community and surrounding towns.
The summer has ended and as always it feels like it just blew by. Kids are back to school and parents are back to a regular work schedule after the summer vacation fun. Feels all too quiet for us Smarties who attended various community events throughout the summer.
Taking a look back at the past 5 months and I have to say I am quite proud of our little group of social ambassadors. We had an idea and ran with it. It took about 10 meetings (No exaggeration!) to finally feel prepared enough to take our show on the road. There were issues we needed to address such as social media reputation risks to the bank, who would be a great member of our group and the ever important #AvidiaSmartie swag!
Our First Community Test Run
The first event that we attended took place in July at Hudson Community Fest on South St. in Hudson. We donned our orange smartie t-shirts, which have our Twitter handles on the back, so we could be easily recognizable and we were! We created an Instagram contest were we asked people to take a photo of themselves using our Instagram photo frame, upload the photo to Instagram and use the hashtag #HudsonFest2015. We handed out 100 lanyards with a QR code that when scanned, would go to right to our Instagram account.
Though this all sounded fun and like it went smoothly, trust me it had its challenges. Carrying a large frame around would be one, but being out IN the community for the first time was a little weird. People did not understand what we were doing, what the group’s purpose was for, and were a little intimidated by the photos. So we had some adjustments to make. It’s all trial and error correct?
What is in our future?
Now jump to our most recent event held in Hudson called Woofstock where people bring their dogs to check out pet vendors, trainers and agility shows. There we handed out poop bags and orange bandanas to the dog owners and the smarties even brought their own dogs! People loved it!
With the addition of our own Facebook page, I truly think the communities are starting to understand us and our purpose, but then again we’ve only been doing this for 5 months!